Please don't just brew a super-hoppy IPA. The beer I find to be sorely missing from craft brewers all over is a really good Czech-style pilsner. I go to a bar where they serve East End Brewery beers, Yeungling, and Guinness. Most of the guys there sit and drink Miller Lite out of bottles. Sure, the price has something to do with it, but I think despite how good East End's beer is they don't have any one kind that is good to drink more than a few of. I typically start out with a Fat Gary or Black Strap Stout and then just drink Yeungling even though it's not that much cheaper where I go. Taking that into account, if you could figure out how to make a really solid pilsner that didn't break the bank, I think you'd take over!