cloud computing did not work for that division, but marketers didn’t call it a cloud then

Whenever people ask what the cloud is this is what I tell them. It's old technology rebranded as something fluffy and vague - something any manager describe (in a fluffy and vague manner) and give himself a huge ereciton about all his IT knowledge. To the lay person their understanding of IT just so happens to coincide with the description of "the cloud" - making them feel ok with not knowing what's going on - because hey, the name basically implies that you shouldn't know what's going on.

Basically its old technology rebranded to make people who don't know much about IT ( not that you need to know ) feel like they actually understand it - this is why it really took off. Basically everyone is running around with huge IT erections because now even their Keurig machine is "running on the cloud".