As you'd expect, Shammo touts the upcoming offerings as a better option for consumers and businesses alike. "If I can add as many devices as I want and share that data plan, that's a lot more efficient from a family share perspective, from a small business perspective," he said. "There is a large ramp of devices out there that, especially when you think about families, they're not connecting those devices because the incremental costs in the model we have today. And I think going forward, we're going to make it easier for folks to connect devices."

I love how they try to make it seem like this is to our benefit. Fuck Verizon.