Most advertisers today have given up on trying to create commercials that are the least bit informative and simply go for shock value. Most of them fail miserably. There are far too many to remember them all, because they are totally forgettable. What amazes me is that someone actually came up with these ideas, presented them to the client, and a roomful of otherwise intelligent people said yes.

For example, the woman who comes on the PA system on an airplane asking who is irregular. She walks down the aisle tossing some product - I don't know what - to those willing to admit they have a problem. Seriously? Somebody approved this?

I'm also currently hating the skydiving fashion shoot commercial for some type of phone. It's over-produced and expensive with almost none of the costs appearing on the screen. Somebody got ripped off big time.

I actually think Geico does a really good job of advertising and their sales have borne this out. The taste test spots work because they make a ludicrous point without trying to pretend to be anything but that. They are memorable because they are silly and absurd. Sometimes that's OK.