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Best thing about the Bud Light Platinum ad campaign? (self.beer)

submitted ago by underscorex

Using Kanye West's "Runaway" as a music bed...

Let's have a toast for the douchebags

Let's have a toast for the assholes

Let's have a toast for the scumbags

Every one of them that I know.

Baby, I got a plan, run away as fast as you can.

Yeah, because when you're trying to push your PREMIUM NEW BEER onto me, I really want to associate it with a song that includes the lyrics "I sent this bitch a picture of my dick."

Hilarious.

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[–]LochRaven 61 points62 points ago

"Great, they'll be douchebags by 10:00 instead of 11:30"-My manager on Bud Light Platinums higher alcohol content. (I'm a bartender)

[–]night_owl 51 points52 points ago

Yeah, because when you're trying to push your PREMIUM NEW BEER onto me, I really want to associate it with a song that includes the lyrics "I sent this bitch a picture of my dick."

Also contains another relevant lyric:

I'm just young, rich and tasteless

[–]SalParadise 34 points35 points ago

So this "Bud Light Platinum"....all I could think about when I saw that commercial was, "ZIMA 2.0".

[–]underscorex[S] 7 points8 points ago

OH MY GOD YES.

[–]BeerOtter 2 points3 points ago

Zima + Guinness = Black & White Trash

[–]chemistry_teacher 1 point2 points ago

I'll take a Guinness over any Bud.

[–]firestorm117 1 point2 points ago

Do not insult Guinness with such talk! :P

[–]wartornhero 0 points1 point ago

Zima still around? I remember my parents drinking it when I was young. I haven't seen it in almost 20 years.

[–]Velaru 0 points1 point ago

You used to be able to find it and they still had some of the variations on tap at the end of tour bar in at Coors in golden colorado.

[–]vortex222222 0 points1 point ago

Has anyone tasted it? I heard that's exactly how it tastes. Super sweet beer without the beer.

[–]TheFlintSkinny 100 points101 points ago

My favorite part is "we dreamed of turning gold into platinum." Gold is currently worth more than platinum...your dream is stupid.

[–]robobuddy 21 points22 points ago

but platinum records have sold more than gold?

[–]chuckley 6 points7 points ago

yes

[–]Karter705 -5 points-4 points ago

The part right before it is "People throughout history have dreamed of turning lead into gold," So, unless people thought history have dreamed of turning lead records into gold records, they were talking about the metal.

[–]firebadmattgood 15 points16 points ago

First he talked about precious metals, next he talked about records. It's good wordplay because the language of the two statements mirror each other.

[–]Heilz 0 points1 point ago

Figurative language is difficult for some people. Especially in a circlejerk.

[–]kingrichard336 10 points11 points ago

Gold has a higher price but Platinum is more dense (and heavy) usually resulting in it being more expensive for what appears like the same amount.

[–]kramsy -5 points-4 points ago

wait, 2lb of platinum is heavier than 2lb of gold?

[–]chemistry_teacher 3 points4 points ago

Most jewelry purchases are by "volume", since we buy according to apparent size of the object, rather than by mass.

[–]kramsy -2 points-1 points ago

yes but saying platinum weighs more than gold is incorrect because weight is determined by the amount of an object. If you have 2lbs of feathers, poop, gold, platinum and gouda cheese, they all weigh the same.

[–]kingrichard336 1 point2 points ago

2lb of platinum looks like less than 2lb of gold. Although since precious metals are measured in troy oz. 2 lbs of gold or silver weighs more than 2 lbs of anything else.

[–]kramsy 0 points1 point ago

No...troy ounces are heavier than imperial ounces, but a pound is a pound. And the appearance is due to density, not weight. This is simple science, folks.

[–]s73v3r 1 point2 points ago

Unless they're talking about record sales.

Besides, I'll bet that at the time of writing/recording the song, platinum was worth more.

[–]underscorex[S] 3 points4 points ago

This was in the narration of the ad, not the Kanye track.

[–]Ferbtastic 0 points1 point ago

TIL, thanks

[–]hornytoad69 33 points34 points ago

It is in a blue bottle. Budweiser blew itself.

[–]kindofapathetic 12 points13 points ago

Thank you Tobias.

[–]chakazulu1 0 points1 point ago

There has to be a better way to say that...

[–]kindofapathetic 0 points1 point ago

You're right. I should have said: Tobias you blow hard.

[–]firestorm117 17 points18 points ago

Don't you mean "budweiser blue itself"?

WAKA WAKA!

[–]PhilR8 8 points9 points ago*

Any concerns about recycling the blue glass? The city I live in specifies that it will recycle "green, brown, and clear" bottles but no mention of blue.

EDIT: So I emailed my city's DPW for an answer, and this was the response:

Mr. [PhilR8],

Director X asked me to respond to your email. I remember seeing that commercial yesterday and even though it is not mentioned specifically on the website, it is recyclable. I will see that it is updated since we certainly don’t want to discourage Bud Light Platinum drinkers from recycling. Hope the team you were rooting for won yesterday.

Thanks for contacting us and thank you for recycling!

[–]underscorex[S] 7 points8 points ago

That is the most awesomely polite email.

"Hope the team you like won!"

[–]PhilR8 2 points3 points ago

I agree, although that person is essentially saying, "I hope you're a Giants fan."

[–]firestorm117 12 points13 points ago

You're supposed to keep them and chuck them at the AB delivery trucks as they roll through your town.

[–]underscorex[S] 0 points1 point ago

Is it glass? I thought it was one of those aluminum bottle dealies...

[–]PhilR8 2 points3 points ago

The official facebook page says it is a "signature cobalt blue glass bottle."

[–]underscorex[S] 6 points7 points ago

Huh. I stand corrected. I expect to see it implemented into a variety of finer hobo crafts in the very near future.

[–]s73v3r 0 points1 point ago

I might have to get some, and then bottle some of my own homebrew in it. Blue bottles look pretty sweet. I hope the label comes off, and is not etched into it.

[–]familynight 0 points1 point ago*

They're twist-offs, unfortunately.

[–]hopinfusedcorpse 0 points1 point ago

"Signature colbolt blue bottle".... Like maybe Sam Adams triple bock from 15 years ago?

[–]cajunbander 1 point2 points ago

It is glass, and it actually looks kind cool once you dump the water out of it and peel the labels off.

[–]reverendnathan -1 points0 points ago

Yeah you can. Different tint, same recyclable material. Some breweries use blue tint especially on "magnum" bottles, but the tint appears to be darker than that of the BLP bottle. And while I realize we're all poking fun at AB, they do have a mission statement to recycling and reusing, from packaging to cans and bottles. There is no way they'd release a product that couldn't be collected on trash day.

[–]StayDilated 1 point2 points ago

Dude is BL Platinum, not recyclable.

These fuckers.

[–]AtomJensen 14 points15 points ago

I had myself some Sierra Nevada Ruthless after seeing the commercial. Looks like the ad didn't work

[–][deleted] ago

[deleted]

[–]ohhoe 4 points5 points ago

I'm hoping those bottles have sticker labels and not enamel labels, because blue glass bottles can be turned into some pretty sick tumblers.

[–]hearforthepuns 0 points1 point ago

Enamel labels can be taken off with steel wool, and time. A lot of time.

[–]ohhoe 0 points1 point ago

Do you think pure acetone would work?

[–]hearforthepuns 0 points1 point ago

Maybe, never tried.

[–]ohhoe 1 point2 points ago

I just googled, apparently if you soak the bottles in star-san for 24-48 hours when you take them out and let them dry, the paint will scrub right off with a light washing.

The more you knowwwwwwwwwwwww

[–]hearforthepuns 0 points1 point ago

Hmm, maybe I'll try that next time.

[–]Enphuego 0 points1 point ago

It works, except on Rogue bottles.

[–]hearforthepuns 0 points1 point ago

The aforementioned steel wool works there, if you're persistent.

[–]Enphuego 0 points1 point ago

Unfortunately I'm in a bit of a catch-22 with scrubbing labels off bottles. I can't justify spending more than 5 minutes taking the label off something I can buy for a dollar, but I'm too cheap to actually go buy empty bottles and I'm too perfectionist to just leave the old labels on.

[–]hearforthepuns 0 points1 point ago

Solution: buy more beer with paper labels, recycle the enamel-labelled bottles for the 5-10c deposit... You get more beer, a usable bottle, and some spare change!

[–]SteamboatWillie 0 points1 point ago

They're stickers. I love blue glass, I'm gonna have to try making a tumbler.

[–]ohhoe 0 points1 point ago

Nice!

I can see the budweiser brewery from my house, so I'm sure we'll get tons of it around here.

[–]SteamboatWillie 21 points22 points ago

I actually bought a 6 of Platinum for the game last night so we could try it. I have to say, it's not half bad. It kind of tastes like Labatt Blue. I'll give it this, it goes down VERY easy. It's sweeter than Bud Light, with way less corn taste. I could actually see it as a go-to cheap party beer, even if the alcohol content was lower, the taste would be a selling point for me.

After we drank that, we moved on to Burton Baton :)

[–]jedi111 11 points12 points ago

After watching this movie i will never buy anything owned by Anheiser Busch again.

[–]slyphox 0 points1 point ago

Thanks for the link. I'll have to check it out when I get home.

[–]goblueM 13 points14 points ago

so, 9 bucks for a sixer of sweet labatt blue? yeesh

[–]misterdenton 0 points1 point ago

Probably promotional, but at the six pack shop where I work, it was a quarter cheaper than Bud Light.

[–]bloodyfknmess 2 points3 points ago

9.99 for a twelve pack everywhere here.

[–]reverendnathan 0 points1 point ago

It's 6.49$ on special Sun-Tue at Safeway stores, no doubt for the Superbowl and overstock left from that. But yeah, I saw 9.99$ everywhere. Nevermind that literally next to the ten buck sixer was a sixer of Lagunitas IPA for a buck less and more ABV (if that's what you're after). I'm curious how Budweiser is gonna market this now that the game is over and they are going to have to justify craft beer price without craft beer quality.

[–]SteamboatWillie 1 point2 points ago

$9? Try $6.

[–]goblueM 0 points1 point ago

just going on what someone had posted earlier in the thread. Guess it depends on where folks are. Regardless, paying a dollar a beer for bud light with a bit more booze? No thanks.

[–]guer_j 17 points18 points ago

Nice try Bud Light Platinum Marketing Dept.

[–]SteamboatWillie 4 points5 points ago

I wish I was making the kind of money those guys are.

[–]outlawd 6 points7 points ago*

I'm with SteamboatWillie. No, this isn't a masterpiece, it's the latest macro-macro beer that they're pushing. That being said, I picked up two twelve packs for my superbowl party. Sure, we had Flying Dog, Newcastle, etc, but I always keep a cheap macro on hand.

I got mine for $11.99/12 pack. It really stole the show. Now, you might think we're a bunch of knuckle-draggers, but we all know the taste of a good beer, and this isn't quite it. But as stated above, it goes down superbly easy. There's a certain novelty in that it actually is some form of Bud Lite.

TL;DR - Just because it's a macro beer and the ad may not have resonated, you should still give the stuff a try.

[–]SteamboatWillie 5 points6 points ago

I agree. To be honest, I'm half sick of being associated with beer geeks because of the attitude toward "if it's not from [tiny brewery X], I won't drink it". OK, we all like good beer, but sometimes a beer that's drinkable and cheap fits the occasion.

[–]snicker7 2 points3 points ago

Nice try other Bud Light Marketing Dept. Guy

[–]bobdolebobdole 10 points11 points ago

I could write a mile-long list of beers that are 6% abv and above that are cheaper and better than this crap.

[–]amadeobellotti 12 points13 points ago

Could you provide this list? it would be greatly appreciated.

[–]daRoach 2 points3 points ago

I, also, am interested in this list.

[–]d07c0m 1 point2 points ago

Olde English 800 for starters.

[–]underscorex[S] 1 point2 points ago

We can print it out and slip it into every sixer of Bud Light Platinum we see!

[–]juicenx 0 points1 point ago

Have you actually tried this beer?

[–]SteamboatWillie 1 point2 points ago

So could I, but I've had a lot of them and wanted to try something that I've seen promoted /everywhere/ for the last 2 months to see what it was all about.

[–]moosilauke18 -1 points0 points ago

yes could you provide this list?

[–]desaparecid0 1 point2 points ago

I agree. It's definitely not terrible. I picked up a 12 pack along with some Hop Slam for the superbowl. Probably won't buy it again though as the price is a little higher and it's more of a novelty.

[–]SteamboatWillie 0 points1 point ago

Over the summer, when we have cookouts, I'll probably stock the cooler with it. It's light enough that you can drink it in the heat and not get bloated and all that, but high enough ABV to give a nice buzz.

[–]TheBrumami 0 points1 point ago

You are talking about the hop slam right?

[–]desaparecid0 2 points3 points ago

No. Hop Slam is definitely not a novelty.

[–]RugerRedhawk 0 points1 point ago

How much was a six pack?

[–]SteamboatWillie 0 points1 point ago

$6.99

[–]mattbirk 0 points1 point ago

I paid $5.49

[–]Enphuego 0 points1 point ago

Is it a screwtop? I could see bottling in those if they aren't screwtops.

[–]SteamboatWillie 2 points3 points ago

unfortunately, it's a screwtop. I opened it with a bottle opener and was like "oh. yeah."

[–]StayDilated 1 point2 points ago

Did you get the "fake" taste. It felt so "fake" it's hard to explain. The blue bottle was way to ZIMA, BAWLS for me.

It does go down easy, but it has that..rubbing alcohol fake hurting my heart because I feel like a traitor taste?

[–]SteamboatWillie 0 points1 point ago

It just has a boozy taste compared to Bud Light. My friends thought it tasted more like Miller Lite than Bud Light (Their cheap beer of choice is Miller Lite, so they enjoyed it)

[–]danbot -3 points-2 points ago

So you drank the cheap swill THEN moved onto the great tasting STRONGER beer? I must be drinking beer the wrong way?

[–]SteamboatWillie 2 points3 points ago

a.) We wanted our taste buds to be untainted by other beers, so we could accurately taste it and b.) I don't really think 1 single BL Platinum is gonna ruin me so I can't taste the stronger beer.

[–]Daggs- 2 points3 points ago

They only used the intro to the song (which is a great intro IMHO).

[–]52hoova 2 points3 points ago

It was a great ad. With the high alcohol content, it already has the market of people who just want to get fucked up. Yet, this ad targeted the pseudo-sophisticated, 20-30 year-old city dwellers. Say what you want about the beer - I haven't tried it - but kudos to the marketing department on this ad.

[–]zestways 0 points1 point ago

While I can't say that I really liked the futuristic factory imagery of the commercial, it definitely caught my attention. I wasn't even in the room when it came on, but I had to see what it was when the music came on. It's a very good piece of music and it definitely did fit in with the stripped down and futuristic feel of the commercial.

[–]konrad9 6 points7 points ago

Christ you guys sound like complete assholes. You are not the target market and this will not hurt the craft beers we enjoy.

Smug levels in these comments are off the charts.

[–]bufsabre666 11 points12 points ago

Hopefully it helps. Around here BLP is 8.99/6, Sam Adams seasonal and Sierra Nevada's staples are both 8.49/6. They might be more willing to try a beer after spending more on the Bud.

[–]tcpip4lyfe 5 points6 points ago

No shit. Let people drink what they want. It's just beer.

[–]underscorex[S] 18 points19 points ago

I'm not the one that chose to roll out a new product with a song that is entirely about what a horrible narcissist Kanye West is.

(And don't get me wrong, I like Kanye, but this was kind of a questionable choice of music.)

[–]s73v3r 20 points21 points ago

what a horrible narcissist Kanye West is.

Hey, hey, hey, hey, HEY! Kayne is NOT a horrible narcissist.

He's very, very good at being a narcissist.

[–]zestways 2 points3 points ago*

Narcissism? Not really.

The song is self deprecating and is about his inability to really focus on and contribute positively in romantic relationships. It's a song that brings up all of his faults in that.

It's an amazing and hypnotic beat, especially with the piano intro. It caught my attention when I heard it from the other room and I definitely had to go see what it was.

[–]underscorex[S] 1 point2 points ago

Oh yeah, it's an awesome song. I just am not sure it's really the best option for selling your macro, you know?

[–]zestways 0 points1 point ago

Considering the demographic that AB is targeting with this product, I think that it's a very good choice. It's not a beer or marketing campaign for the 40+ crowd. This is going to be sold and pushed in nightclubs and bars for the "hip/in the know" 20-30 somethings. Even though I can say with virtual 100% certainty that I won't be buying any, the commercial instantly caught my attention because it's such a distinct sound and is something that I know and enjoy. There are millions of other young adults who will also instantly identify with that commercial because it not only plays on their interests, but also has a slight edginess to it. AB knows what they are selling, who is going to be buying it, and how to connect with that audience.

[–]underscorex[S] 0 points1 point ago

I just can't stop thinking about Tom Haverford now.

[–]StayDilated 5 points6 points ago

Ok, well is it better if I say this?

FUCCCKKKK THEIR TARGETTTT MARKET! THEY ARE A BUNCH OF FRITOS RUNNING AROUND SAYING " I LIKE LIGHT BEER "

[–]firestorm117 3 points4 points ago

I was expecting more like "YO BRAH DIS SHIT IS BETTER DAN CRYSTAL! WE BE BAWLING NOW WITH OUR CHEAP PHO HIGH QUALITY BEER BRAH!"

[–]StayDilated 1 point2 points ago

"IT EVEN ROCKIN A BLEW BOTTLE KID. THIS HERE BEER DA SHIT, WORD KID. GET MONEY. GET MONEY"

[–]firestorm117 1 point2 points ago

who exactly is the target market though? I mean we've been kinda arguing back and forth on this for weeks here on beerit

[–]underscorex[S] 4 points5 points ago

Based on the ad campaign? Twentysomethings who are brand conscious, desire to appear prosperous, and have disposable income. The market that macros are losing to wine and spirits, basically.

In other words: the Tom Haverfords of the world.

[–]firestorm117 1 point2 points ago

well yea, I mean I think it's clearer now. Alot of people were thinking they were going after craft beer, but it'll only attract them more when they see other beer with higher Alcohol % for cheaper.

[–]d07c0m 2 points3 points ago

My main beef is the fact that blue bottles are suddenly supposed to be cool again. I think they look god-awful and tacky.

[–]expectingrain 1 point2 points ago

Yeah. It's as bad as Vince Niel endorsing a car company.

[–]Forrest319 0 points1 point ago

Downvote for linking the radio edit version OP. The best part of this record is Pusha T. The best part of Bud Light Platinum is that I don't have to drink it.

Pusha T - Alone in Vegas

[–]TheMacMan -1 points0 points ago

We should spend our time and energy pointlessly bashing macro beers rather than spending that time promoting craft beer. For bashing them shows everyone that craft beer and craft beer drinkers are better than they are. ಠ_ಠ

[–]0wlbear 1 point2 points ago

I like how Kanye thinks he's this deep and meaningful songwriter then sells his song to Budweiser.

[–]underscorex[S] 11 points12 points ago

Kind of like how M.I.A. flips the bird during the Super Bowl halftime show, thereby making the most punk-as-fuck moment of her career occur simultaneously with the most sellout moment of her career?

[–]0wlbear 9 points10 points ago

I think it's more ridiculous of the media trying to turn it into some kind of big scandal. To be honest I didn't even catch what she did.

[–]underscorex[S] 10 points11 points ago

oh yeah. There has to be something for boring people to get offended about.

[–]hearforthepuns 7 points8 points ago

That's basically a superbowl tradition now isn't it?

[–]firestorm117 3 points4 points ago

kinda like Black Eyed Peas killed "Sweet Child of Mine" last year. Or really the entire halftime show to be honest. That was just the low point.

[–]underscorex[S] 1 point2 points ago

That was the worst thing since Elvis Presto.

[–]s73v3r 1 point2 points ago

Say what you want about being a "sellout", but if I were some kind of performer, and I had the chance to get over 100 million people to watch my act, I'd jump on it in a heartbeat.

[–]scottyrobotty -2 points-1 points ago

And some people have (or had) standards and have written songs about not selling out. Like M.I.A.

[–]52hoova -3 points-2 points ago

Playing the Superbowl is an honor, not a sellout. It's the largest audience she will ever perform in front of, and she got the opportunity to perform along side arguably the biggest female pop icon of the last 50 years.

[–]underscorex[S] 5 points6 points ago

I was using "sellout" in a tongue-in-cheek manner. If someone says "Yo, do you want to do the Super Bowl halftime with me?" you say "FUCK THE FUCK YES." But the whole giving the finger thing just smacked of LOOK, FANS I AM STILL EDGY AND WITH IT FUCK THE MAN RIP THE SYSTEM HERE'S A COMMERCIAL WITH TALKING BABIES IN IT!!!

[–][deleted] 0 points1 point ago

"drink responsibly!" here's a beer with more alcohol, don't get wasted!

[–]DrMrProfessor -3 points-2 points ago

Bud Light: spending millions of dollars announcing to the world how out of touch they are.

[–]juicenx -4 points-3 points ago

The beer-snobbery here is incredible. For people who consider themselves beer-enthusiasts, a lot of you here are awful quick to discredit a beer just because it's made by one of the big breweries.

I haven't had it, and it might taste like shit (or not have any taste at all), but I'm not going to go around knocking it until I've tried it.

[–]PedalSpikes -2 points-1 points ago

Hmmmm triple filtered piss, knew I was missing out with my unfiltered beer.

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