Has a driver's sponsorship ever altered your purchasing decisions?

JohnDeuxTrois · 3 months

I haven't eaten M&M's in a few years.

superrob750 · 3 months

I try and support the the sponsors in general. I dont go out of my way to avoid any of them.

MizzD · 3 months

I was a huge Ricky Rudd fan before I became an AJ Allmendinger fan. I would always make my mom purchase Tide. I still buy Tide now. Although, I think I probably would have used Tide anyhow.

However, I have never not purchased something because of a dislike of a driver. I just prefer to try and support sponsors in Nascar in general. They are the ones that put the cars on the track.

I lied. I hate Dale Jr. and I refused to purchase Budweiser. But Budweiser is also just a horrible beer in the first place.

g0ing2f4st · 3 months

Interesting topic to bring up. I think it has a certain degree of influence. For me it would be more about avoiding products from drivers i dislike than specifically going for products endorsed by drivers i like. I did try amp energy because of dale jr, but no matter how much diet mt. dew stickers he has on his car I am not drinking that swill. I do think danica patrick + hot wheels is great marketing. kids are very easily influenced and thats going to result in alot of money.

fiskfisk · 3 months

Tried both amp and cheez-it when we visited the US last year because of their sponsorship deals. Ain't gonna fall for that again.

doctorcaligari · 3 months

Davey Allison was sponsored by Havoline, so I still buy Havoline nearly 20 years after his death.

bnasty22 · 3 months

Huge Bowyer fan and general mills used to have giveaways every once and a while. I would Always buy whatever product it came in. I have a couple hot wheels Bowyer cars and a mini hauler.

NefariousBanana · 3 months

Let's just say I won't be buying Monster Energy drink anymore. Rockstar for me from now on.

j-awesome · 3 months

yeah i have a insignia TV cuz of AJ`s bright green car a few years back.

j-awesome · 3 months

So monster sponsors Ken Block amazing Ford (stunt) driver, and my most hated driver in any form of racing idk what to do

Sporadic01 · 3 months

When Bobby Hillin let up off the brakes in the 1993 Daytona 500 causing Kyle Petty to slam into him about 15mph I swore I would never again shop at a Heilig-Meyers furniture store.

The company went belly-up in 2000 and I can't say I'm upset about it.

SadisticAndroid · 3 months

I've avoided products because they sponsor drivers that I dislike, but that's about it.

osfn8 · 3 months

As a kid I drank Coke and avoided Pepsi because of Earnhardt/Gordon. Now I don't drink Pepsi products because I don't like them. Any influence today is subconscious like most advertising.

Good_2_go · 3 months

I avoid Pepsi because of Jeff Gordon.

flash_mcg · 3 months

Stopped at a Shell station 2 years back to refuel and pick up a Kevin Harvick hat on a roadtrip to watch a race at Vegas

AndyYankee17 · 3 months

Most advertising isn't based on grabbing as many customers as possible with one billboard/commercial/car, rather, it's to create a sense a familiarity with the consumer. Seeing a Lowe's car more than Home Depot car gives a consumer a more familiar feeling with that brand and therefore makes them more willing to do business there, at least at a subliminal level.

Robinoo · 3 months

Not NASCAR, but I smoke Marlboro Reds because of their Ferrari sponsorship. If I lived in the US i'd probably shop at Target.

nalc · 3 months

I usually go to Home Depot over Lowe's. Tony Stewart kicks ass. J-Lo seems like a decent guy. Fuck Jimmie Johnson.

Jgallstar1 · 3 months

I'll only go with Valvoline for my car because of Mark Martin. I'll also avoid Lowes and go to Home Depot instead.

heaintheavy · 3 months

Yes.

napalmriot · 3 months

I smoked Marlboros for a long time due to Penske's IndyCar sponsorship. My dad smoked Camels and therefore rooted for Jimmy Spencer. I shot with Canon glass all my life due to their sponsorship with Williams F1 and me liking Nigel Mansell.

My neighbor ran a Texaco gas station in the 90s, you can only imagine the amount of stuff in his trophy room. On Christmas, him and his wife would bring my brother and I special edition Texaco die-cast cars.

So, yeah. I'd say a driver's sponsorship can alter your purchasing decisions.

EMSfan9 · 3 months

To be perfectly honest, yes. I am in need of some new insurance, now Farmers is on my radar. Same reason I drive a dodge...When I bought my truck back in 2007, Kahne was sponsored by and driving a red dodge.

ThemDangVidyaGames · 3 months

Not really, other than say to try out a new product that I've seen on a car.

HardwareLust · 3 months

I've been a NASCAR fan going on 29 years now. I have never consciously either bought or not bought a sponsor's product based on their NASCAR affiliation.

I like to think I buy products on their merits, not their advertising.

Aridane · 3 months

In my case, now that I think of it I am sure that I made the decision at some point to choose Home Depot over Lowe's, considering how I enjoy Tony and Joey, and loathe Jimmie Johnson. I've always been ambivalent before, but now that I am a NASCAR fan and I need tools or garden stuff, to Home Depot I go!

If one of my favorite drivers is endorsing a product I already hate, I won't go out and buy that product "just because." But if it's something I haven't tried before, I would probably go for it. When I was shopping around for a battery for my SUV, the fact that I saw Duralast's logo while watching NASCAR a lot definitely swayed my purchase. And when my friend needed a new headlamp in her car, NAPA popped into my head. A lot of it really is subconscious, and brand recognition being important.

B_Elanna_Torres · 3 months

Lowes > Home Depot. All the time... That and it's the only hardware store (that's not Mom & Pop) in my town.

MixMastaPJ · 3 months

I hate all pepsi and hendrick supporting companies.

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